Name: Bird Dog Marketing
Address: 166 Farmington Lane, Lancaster, PA, 17601
Telephone: 717-615-9022
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Team Member Tuesday - Susan Braswell

Beth Mack • September 8, 2020

Team Member Tuesday with Susan Braswell!

Today we are celebrating our Regional Manager, Susan Braswell. Thank you for the important work you are doing to save children from accidental poisoning...you are making a difference.

How long have you worked for BDMG?

I have worked for Bird Dog Marketing Group for 11 years.

Tell us a little bit about your family.

My husband Paul and I have been married for 27 years. We have three children: Olivia (25), lives and works in Arlington, VA, Jack (22), recent college grad, works in NYC, and Brendan (18), Freshman at Penn State University - We Are!! We have a 6-year-old Springer Spaniel named Dakota that joined our family a year ago. I have a very large extended family, mostly in the Philadelphia area that we enjoy spending a lot of time with.

What are your favorite hobbies?

I love to bake and cook. I also enjoy painting. I have started back working on some canvases recently during Covid Freetime.

What is your favorite quote?

"Be the change you wish to see in this world." - Mahatma Gandhi My children have gotten so tired of hearing me say this to them over the years. I truly believe we all have the power to make positive changes in our lives and we can all affect change that benefits others.

If you could travel anywhere in the world, where would you go?

Last summer we had an opportunity to travel to Italy with our children. I would love to go back again and see Venice and Northern Italy.

If you were to retire and work at Disney World, what would be your dream job?

Ok first, not going to retire to Disney, wayyyy too crowded! If I had to pick one I'd say I would work in Guest Relations at one of the resorts.

Do you have a favorite non-profit or organization that you like to volunteer for or support?

Susan B. Komen Foundation. We lost our mother to breast cancer at the age of 61. My family and I have always supported this foundation and are encouraged by the significant developments researchers have made in Breast Cancer understanding and treatments.

What is the funniest situation you have run into while doing child-resistant adult package testing?

I will always fondly remember a Bird Dog legend, Doris Smith. When I first started with the company I used to love to go out with Doris. The day often ended with lunch or light shopping. I will never forget being a 'newbie' and working with Doris at a church/preschool in Lancaster. The look on her face when a set of rowdy three-year-old twins pulled the drapery off the wall while we were testing is etched in my memory forever. She was a class act and the sweetest lady.

Susan, thank you for sharing your story and reminding us of our lovely Doris! We appreciate your giving us a peek into your life and why you are such a special member of our team!

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How the PPPA Determined Children's Ages for Testing Child-Resistant Packaging

By Mark Perkins • November 19, 2024

The Poison Prevention Packaging Act (PPPA), enacted in 1970, is one of the cornerstones of child safety regulations in the United States. Its primary goal is to prevent children from accessing hazardous household substances like medications, household chemicals, and other toxic products. As part of this initiative, the law requires certain products to be packaged in child-resistant containers. The question is: how did the government determine the specific age ranges of children who should be tested for these packaging requirements?

Young child sitting on the floor with open medicine containers.

Poison Prevention Packaging Act of 1970

By Mark Perkins • November 4, 2024

The Poison Prevention Packaging Act: A Milestone in Child Safety

Child-Resistant...Not Child-Proof

By Mark Perkins • October 17, 2024

Dispelling the Myth: Why There is No Such Thing as Child-Proof Packaging. In the realm of product safety, particularly concerning items like medications, household cleaners, and chemicals, the term "child-proof packaging" is commonly used. However, despite its widespread usage, the concept of truly child-proof packaging is a misnomer. We will delve into why there's no such thing as completely child-proof packaging and what measures can be taken to enhance child safety.

Young girl in a ballet outfit sitting on a windowsill looking outside.

Protecting Our Little Ones: The Importance of Child-Resistant Packaging in Preventing Accidental Poisoning

By Mark Perkins • October 17, 2024

Every year, thousands of children under the age of five face serious health risks due to unintentional poisonings. This article will review the statistics, explain how child-resistant packaging works, and detail how parents can help keep their children safe from accidental poisoning.

People sitting at an expo booth with banner sign behind them requesting help for package testing.

Evolution of Child-Resistant Testing Protocols for Adult-Use Effectiveness

By Mark Perkins • June 5, 2024

Our test proctors administering adult-use package testing are often asked, “Why are you only testing adults 50-70 years of age?” Here’s the story behind that decision. When the U.S. Congress passed the Poison Prevention Packaging Act of 1970 (PPPA), the Consumer Product Safety Commission (CPSC) required child-resistant packaging for specific drugs and household chemicals that could harm children. Package manufacturers developed and introduced new child-resistant packaging to comply with the requirements. Per the PPPA, the specialty packaging required certification that they were child-resistant. At the time, the adult-use effectiveness portion of the package test protocols included adult test subjects 18-45 years of age, a significant change from our current adult-use effectiveness subjects who are 50-70.

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What Does It Mean To Be ISO 17025 Accredited?

By Mark Perkins • April 10, 2024

As the world leader in child-resistant and senior-friendly package testing, Bird Dog Marketing Group considers ISO 17025 accreditation an essential requirement for all testing laboratories, and this is why we choose to be audited for accreditation annually. Our global customers have the assurance that they can trust the results we provide to them on every test.

BDMG Celebrating 55 Years of Child-Resistant Package Testing

By Beth Mack • February 13, 2024

BDMG is proud to celebrate 55 years of child-resistant package testing, continuing Gene Miller's legacy of saving children's lives from accidental poisoning. Many things have changed since the passage of the Poison Prevention Packaging Act of 1970, but the dedication of our team and our clients to working together in the testing of child-resistant packaging has remained the same.

The child is in a car seat, another child is trying to open medicine.

CHILD SAFETY AND PROTECTION INFORMATION

By Beth Mack • February 2, 2023

Here is a great resource for tips on protecting your children and grandchildren from accidental poisoning, choking, burns, and other household hazards. It's a reminder of how quickly a child's ability to access potentially harmful situations changes and the need to always be one step ahead! #childsafety #childsafetyandprotectionmonth https://www.safekids.org/safetytips

Team Member Tuesday - Julie Burke

By Beth Mack • April 1, 2022

Today we are celebrating our Regional Manager, Julie Burke. Thank you for the important work you are doing to save children from accidental poisoning...you are making a difference.